Our Story

From Vision to Icon.

C² ICONIC began with a simple idea:
That confidence — real confidence — is the most powerful thing a person can wear.

What started as sketches and statements evolved into a collection of designs that fuse bold individuality with refined craftsmanship. Every piece was created to do more than make a statement — it was made to inspire one.

Founded by Dave Wallace, C² ICONIC was built for the dreamers, the disruptors, and the unapologetically different.
Those who don’t just follow culture — they shape it.
Those who find meaning in the details, power in simplicity, and beauty in authenticity.

From its earliest concepts, the brand has stood for the energy of street culture elevated through luxury design — the balance of edge and elegance. Each drop represents a moment in that journey: raw, intentional, and iconic.

We create in limited numbers, not to be exclusive, but to protect the integrity of design and the individuality of our wearers. Because once you put on C² ICONIC, you’re not just wearing a brand — you’re representing a mindset:
Be seen. Be bold. Be ICONIC.